LET'S MAKE IT POSSIBLE

One of the cruelest and vilest developments ever on planet Earth is Factory Farming. It breaks world records for the number of animals, birds and sea creatures force grown, tortured and slaughtered daily and used for meat and various other products for humans.

The terrible facts of the Factory Farming trade have always been kept secret from the public. Instead consumers have been fed a mass of colourful advertising and PR lies extolling the health benefits of meat. Stock and diary farmers are portrayed as kindly gentlemen who love and care for their animals.The animal cruelty aspects are hidden - except in these more enlightened times when they are occasionally exposed by brave animal activists around the world.

Now, in a world first for animals, an animal welfare organisation has launched a national advertising campaign to fight Factory Farming. The Animals Australia campaign is entitled Make It Possible and aims to create a vision for a kinder world - without factory farming by informing and empowering consumers to choose kindness over cruelty when they shop.

Main character in the ad is a Flying Pig

Governments and farmers may not take action but people power can change things without them. Every shopper has the power to decide what to buy and the shoppers' decision is what can decide factory farming's fate.

The heart of the Make It Possible campaign is a world first TV and cinema ad featuring images of real animals in Australian factory farms.

Some of the Cast - Defeathered Laying Hens

More than a dozen top Australian celebrities take part in the campaign to end factory farming and animal cruelty - celebs like Pat Rafter and Missy Higgins.

Hopefully the campaign will be the first of many and as successful in creating awareness as Animal Australia's various others such as it's continuing drive to Ban Live Exports.  The organisation depends on public funding and all donations are welcomed, small or large. 

One thing about Animals Australia is that it's not saying don't eat meat or diary. It's essential message is to stop animal cruelty and suffering, for the law to ensure proper animal welfare.It's doing a good job and I'm glad to be a supporter.

But there's a long way to go before the cruelty of men towards animals - or even themselves - diminishes. It's a sad world and what makes it even sadder is that there is absolutely no need for the daily killing. We do not need to eat meat, not at all.

To discover more about Factory Farming and several other issues please visit Animals Australia.

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