Many people have never seen a real life farm animal, let alone seen one slaughtered. For many people meat is just stuff in packages or something that someone else has cooked for you - probably in a frozen or takeaway meal. Few question its beginnings.
When people do see the real thing - the animal full of fear, the fight for life, the screaming, the blood, the killing - they are shocked, often profoundly. Many weep. Many can't watch it. Many say:"Oh it's so sad."
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| Babies like this are taken from their mothers at birth and then served to you as veal |
But being sad is not enough.
It will not stop the biggest killing machine this world has ever seen. The food industry spends billions of dollars constantly brainwashing people to eat meat, to eat cage eggs, to eat cheese and to drink milk. It tell consumers nothing about how the food is produced only that it is good for you ( a blatant lie that should be legally challenged) and how tasty it is.
Clever colourful packaging hides the fact that you are buying dead flesh, dead body parts to eat. The advertising and PR razmataz hides the killing fields and the torture that our fellow animals endure every day like -
* being beaten to death
* being hung upside down and having your throat cut while still alive
* spending your life in pens that are smaller than you
* having your beak burnt off
* having your newborn taken away from you and killed at birth
* being tortured in grotesque ways by depraved farmhands and abbatoir works
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| Terrified sheep console each other before being hoisted upside down and having their throats cut |
Being sad will not stop this.
Action that can be taken includes petitioning, protest letters and emails, lobbying to governments for better animal rights and welfare laws.
But the one single action that anybody and everybody can take that would be most effective is to stop eating meat, cage eggs, cheese and milk. The mighty and vast power of the food industry that is mostly based on these things could not exist without consumers support.
On moral grounds, for health reasons and to massively reduce world pollution this is justified. Future generations might not then be regarded as flesh eating savages but as one with their planet and the creatures on it. The horrific age of Factory Farming could end.
